Facebook has recently shifted away from trying to sell ads to brands on the Facebook news feed in favor of trying to sell them Instagram story ads. This reflects concerns about the news feed?s brand safety, as well as over-saturation and other concerns. Additionally, Facebook is looking at slower growth, while Instagram is still a fast growing platform. Short-form stories are used by 40 million people per day, and both Facebook and brands see stories as the Next Big Thing.
Key Takeaways:
- Facebook is one of the worlds largest platforms for advertising and for marketing purposes.
- Little do people know but Facebook actually acquired Instagram in a massive deal years ago.
- There are millions and millions of people who use these services that are offered by Zuckerberg.
“Looking to catch up on the latest social media news, but short on time? We have you covered!”
Read more: https://blog.bufferapp.com/buffer-podcast-episode-110
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