A recent DMA study indicates that British consumer confidence in UK brands has dropped by 3 percent overall, and by as much as 5 percent among young consumers. Approximately half of the 2000 British consumers surveyed say they have a hard time knowing which brands to trust. The survey suggests that short but compelling and interesting marketing messages delivered through trusted channels were more effective at building brand trust. Making sure consumers get ads that are relevant to them is also important.
- A recent DMA study of 2000 British consumers found that confidence in UK brands had dropped by 3 percent overall and 5 percent among young consumers.
- The survey indicates that about half of consumers don?t feel like they really know which brands they can trust.
- Sending out short, interesting, relevant content through trusted channels will help you build consumer brand confidence.
“This week?s roundup includes news about martech, consumer trust, paid social, and lots more.”